Our Audience and Impact
Readership
The monthly audience of The Conversation Australia & New Zealand is approximately 8 million page views onsite and in Apple News, and 12.5 million page views including republication.
The monthly audience across all Conversation editions is approximately 24.5 million page views onsite, and 43 million page views including republication.
Our readers are an even split between male (54%) and female (45%). We reach an audience across a broad spectrum of age and professions, with more than 40% of readers under 44 years old.
The vast majority (88%) of our readers are not academics – reflecting our vision of sharing academic expertise with people from all walks of life. This includes many teachers (15%), healthcare/medical (10%), and people working in government or policymaking roles (13%).
An engaged audience
Our readers come to us for information they can trust and to read fresh, new perspectives not available elsewhere. The Conversation is seen to hold a unique place and a vital role in Australian media as an evidence-based news source of expertise.
The Conversation is a tool for change – as a conversation starter, an attitude changer and an advocacy tool.
The Conversation articles are influential in changing behaviour and attitudes. They are frequently used as a source for fact-based information in classrooms, the workplace and political sphere.
Publishing in The Conversation enables experts to contribute to real-world change.
More than 24,400 academics have published articles on The Conversation Australia/New Zealand. Academics can share their knowledge and be heard. They can shape public policy and public opinion. They can be heard on TV and radio, in newspapers and online, and they can benefit from this recognition.
Publication at The Conversation also led to discussions with students (33%) and colleagues, friends and the general public (60%).
Want to know more?
We publish quarterly impact reports to demonstrate how our work is making a difference.
For example, Samantha Schulz’s (University of Adelaide) article ‘Make me a sandwich’: our survey’s disturbing picture of how some boys treat their teachers was mentioned by both Victorian and South Australian MPs. The article was republished by Education HQ, news.com, Feminist Legal Clinic, Tolerance.ca, World.edu, and many others. The piece was shared on Reddit, where it sparked comments from hundreds of users. The author was also contacted by The Project, The Guardian, The Herald Sun, SBS, and several radio stations.
“The article really seems to have hit a nerve at the right time... In short, working with The Conversation has been hugely influential and I’m really grateful that the piece was picked up.”
You can read more examples in our Impact Reports here: